
The March of Dimes is embarking on a much needed re-branding campaign in 2008. Research showed that when asked, most people say they are aware of the March of Dimes and think it is a great organization, but few truly know what the organization does. Most knew it was affiliated with polio, but few knew what the organization did today. As conference attendees, we were some of the first to see the new ad campaign and I am very excited about the fresh new look and feel. Unfortunately I can’t tell you about it in detail until after the first of the year. But, I can tell you that the March of Dimes wants to make sure that every mom knows that the March of Dimes has worked diligently and effectively for the past 70 years to ensure the health of our nation’s babies. They want all pregnant women to turn to the March of Dimes for information about healthy pregnancies and babies.
While prematurity is the main focus of the organizations research grants currently, it is important to remember the March of Dimes has a powerful presence on both the state and national level lobbying for healthcare issues that are important for women and babies. Until the March of Dimes stepped in, the state of Texas was screening for a handful of birth defects (the heel prick done in the nursery soon after birth). Because of the March of Dimes, Texas is now screening for 27 of the 29 possible birth defects and the March of Dimes will continue to work until all birth defects are included in the testing. (Did you know that with many of these birth defects the heel prick test can alert doctors to a baby’s possible adverse reactions to simple proteins? This early detection can save babies lives and keep them from living with multiple disabilities.)
While in Washington, more than 450 volunteers visited the Hill to lobby in favor of SCHIP. While the outcome was not in our favor, the March of Dimes will continue to fight to make sure all women and children receive the medical care they need and deserve. Another fun fact, did you know that the March of Dimes lobbied for the fortification of our nation’s grain to help combat the rising numbers of Spina Bifida in our country? Well, they won and today cases of SP have been greatly reduced. Most women know that taking folic acid and prenatal vitamins is important to their babies’ health. They know because the March of Dimes spearheaded the educational campaign to inform them.
One of the highlights of the conference was hearing Sherri Shepherd speak. Sherri is a co-host on “The View.” You may also recognize her from roles on “Everybody Loves Raymond” (she was Robert’s partner on the police squad). Sherri also co-starred opposite Queen Latifah in “Beauty Shop.” Sherri is the mother of a premature baby born at 26 weeks. She gave a very touching (and hilarious) testimony. In the picture above, we are both wearing our Preemie Purple Hearts. These are necklaces made by the mother of a premature baby who now sells them to other mother’s of preemies to help raise money for the March of Dimes.
1 comment:
I'm so proud of you and your hard work. The March of Dimes is so lucky to have you on their side!!
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